Die nachfolgende Produktebeschreibung stammt von woocommerce.com.
Referral marketing (also known as word of mouth marketing) is the oldest but one of the most effective marketing strategies for building a strong customer base and improving eCommerce conversion rates.
The extension Coupon Referral Program believes the ideology behind referral marketing and lets customers/admin take benefit of the same.
It encourages and enchants more referrals by blending coupons with it (i.e. it promotes the utilization of coupons with referrals). This extension provides discounts coupons to referrers and referred users when they successfully complete the requirement for earning a discount coupon(i.e. users can be rewarded with discount coupons if they signup or refer someone to your e-store).
Customer referral plugin (term can be used as it allows customers to refer their friends and family members) also enables users to share their referral link on social networking platforms and in email inbox. Admin can customize the referral button accordingly using the predefined options or by applying custom CSS.
The signup discount coupon can be provided to all or only to referred users.
The referrer can earn a discount coupon on successful completion of product purchase via referred.
Coupon Referral Program allows users to share their referral link on Facebook, Twitter, and Email.
Apply animation and custom CSS to make the referral button look more captivating. It can also be customized using the predefined option present in the Display Configuration (i.e. button text, color, position, and background image of the button that will be visible to guest users.)
Individual use of discount coupons can be initiated which means the same coupon can’t be used in conjunction with other coupons. Moreover, the number of times the same coupon can be used can also be fixed.
The number of days after which the referred can’t get the benefits of being a referred user can be inserted. [Note- The referral link can be used even after the inserted date has gone but the referred won’t get any discount coupon for the same.]
Referrer Reward Limitation- The number of orders upto which the referrer can earn discount coupons on referred purchases can be specified.
The number of orders upto which the referrer can earn discount coupons on referred purchases can be specified.
Admin can specify the Signup/Referral coupon type either set to Fixed/Percentage.
The discount coupon that the referrer will earn on product purchase of referred can be a fixed/percentage value.
Example- Choose the “type of coupon amount” you want to provide to your customers. You can select a fixed or percentage value to reward your referrer. Select “Fixed” to generate a fixed amount of coupon for the referrer when the referred makes his purchase on your website. In case you select “Percentage” then you need to provide value in the “Percentage Coupon Discount Upto” field. After calculating the percentage value it sends the discount coupon to the referrer of the link.
Use the “Referral discount amount upto” field to set the max percentage value of the discount coupon. Reward the referrer by sharing percentage amount from the total purchase amount of the referred friend.
In this case, the referrer will earn a discount coupon of $30 (10% share of $300 is $30) which is in between the Referral Discount Amount Upto value. But in situations where the referrer discount coupon value exceeds the Referral Discount Amount Upto value then the referrer will earn only the amount specified in Referral Discount Amount Upto that is $50 for now. In this way the admin can control the amount earned on referred purchase.
The discount value of coupons for signup and referred users can be specified.
Admin can specify Coupon length and prefix.
Admin can choose whether he wants to set coupon expiration time or not.
Referral Button can appear on multiple pages. Admin only needs to decide on which page he wants to display the referral button.
Coupon Reporting can be performed from both the admin and customer end to acquire coupon information. Through Coupon Reporting it’s easy to analyze coupon utilization and its effectiveness for users. Businesses can further use this report to better strategize their promotional strategies.
The Coupon Referral Program is now compatible with WooCommerce Points and Rewards. From now onwards admin can reward their customers with points on referral signup and purchase if they don’t wish to reward coupons. It provides the reward points set by the WooCommerce store owner on referral sign up and purchases.
Note: Admin needs to enable only one option (Let’s say Points and Rewards at a time). They can’t use coupons and points at the same time to reward their customers. Along with this, they should have WooCommerce Points and Rewards plugin in their store, if they wish to use this feature.
On the increasing demand of users, Coupon Referral Program now provides compatibility with WooCommerce Subscription. Now, customers can avail of the coupons they endure in their account (earned by referring) for the renewal of their subscription orders. Admin can select whether they want to allow customers to apply single or all coupon codes for the renewal of their subscription. This compatibility update can be leveraged only if marketers enable the WooCommerce Subscription option from the settings.
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